Client Briefing

Please take your time to answer the following questions. If you’re unsure about anything, just leave it blank, and we’ll talk about it during our next meeting.

General Goals

What is the main goal of the website?
What’s the primary action you’d like visitors to take on the site?

Target Audience

Who is your ideal investor or client?
Are you currently focusing on any specific region or demographic segment?

Competitors & Market

Who are your main competitors or peers in the market?
Are there websites you admire for design, messaging, or functionality?

Key Features & Functionality

How would you describe the desired tone of voice for the website content?
Are there any specific phrases, key terms, or core values that should guide the messaging?

Additional Information

Do you foresee needing any special features on the site?
How will you define success for the website?